DIGITAL MARKETING

CRO & Testing

Amazon, Zalando and others are leading the way: Even the smallest website components, as well as product pages or checkouts, are constantly being optimized to enhance the shopping experience of their users. This is exactly the goal of Conversion Rate Optimization (CRO): Together with our customers, our CRO team finds the right potentials to further enhance the user experience and thus work together on your growth.

Our CRO Workflow

1. Status quo and goal definition

A strategic process like CRO requires clearly defined steps. We achieve this with our funnel approach, which helps build a basic understanding of how users transition from landing pages to conversion. Once the website areas for optimization are prioritized, KPIs are defined to measure success.

2. Research

Away from gut feeling – towards data: Why is the user on the website? Are there barriers? What are positive website elements that can be expanded? Based on quantitative and qualitative tools, such as digital analytics, heat maps and consumer psychology, answers to precisely these questions are found.

3. Optimization

Once the optimization potentials have been identified and prioritized, the optimization process begins. If there is sufficient website traffic, AB tests play a particularly important role here: Based on a predefined goal and the potentials found, users are presented with different variants of a page. Depending on the outcome of these tests, the better variant is then implemented on the website.

What we offer

Our CRO PAckages

1 LANDING PAGE ANALYSIS

Based on a predefined goal, our CRO team uses quantitative and qualitative research methods to find insights that increase the performance of the landing page. Such analyses are particularly important for defined campaign landing pages.

Request analysis and generate conversions!

2 WEBSITE AUDIT

We will start with a funnel analysis in which the structure of the website and user behavior are closely examined. Based on careful research, our experts identify barriers and areas for improvement, which are then prioritized for optimization.
Audits are particularly informative before a planned launch or relaunch of a website, or afterwards, in order to understand user behavior on the website and optimize accordingly.

Request audit and gain new insights!

3 ONGOING CRO SUPPORT

In the strategy phase, the website funnel is analyzed, goals and KPIs are established, and the target audience is defined. Once the funnel steps on the website have been prioritized for optimization, we move on to the operational phase: Our CRO team identifies potentials, which are then validated with the help of AB tests (if there is sufficient website traffic) or implemented and subsequently evaluated via Google Analytics.
We recommend ongoing CRO support, especially after a website has gone live or been relaunched. User behavior can be evaluated and thus the user experience can be optimized strategically and in the long term.

Send an inquiry and encourage growth!

Together we create digital experiences

Our customers in CRO

In close collaboration, we define goals, identify potentials for optimization and celebrate successes together.

READY TO GET STARTED?

Arrange a free and non-binding consultation now!

Name*:

Company*:

E-mail*:

Phone:

Message*:

After submitting the contact form, the personal data enterd by you, will be processed by elements.at New Media Solutions GmbH, Söllheimer Straße 16, 5020 Salzburg, info@elements.at responsible for data protection and for the purpose of processing your request on the basis of your consent given by submitting the form. There is no legal or contractual obligation to provide personal information. The non-provision of such information means that you do not submit your request and therefore, that we can not process it. You have the right to revoke your consent at any time by written notice without affecting the legality of the processing carried out on the basis of the consent given until the revocation.