Adler Pharma received a new online look by elements
Adler Pharma relies on state-of-the-art production methods. Their goal: to manufacture products that meet the highest quality standards. In 2021, the family-owned company turned the spotlight on their digital business card. Their wish: The website should be as impressive as the quality of their Schuessler tissue salts. The product range deserved a modern and visually appealing stage for presentation. Together with elements, the website’s makeover was planned and successfully implemented.
Our client since 2021
From kick-off to go-live in only ten months
Giving the website a new and fresh design was particularly important to the Austrian family-owned company. A clear case for the expertise of our designers at elements. In addition to a more modern presentation in the digital world, Adler Pharma also longed for a user-friendly backend to finally make the maintenance of products easier. A clear case for our colleagues from the development department.
Another important aspect was findability on the web. After all, the product range with the "Made in Austria" quality seal should also be presented to a broader target group. To create a user-friendly presentation that would also rank well in Google search results, the company drew on the expertise of our specialists from the web performance optimization department. They were in turn supported by the content experts of elements’ subsidiary punkt & komma, who not only came up with the navigation structure but also entered the content into the new backend.
A successful makeover and convenient features
In mid-December 2021, the time had finally come: The website went live and now shines in new splendor for the countries Austria and Germany. Once you are on the home page, the clean design invites you to keep scrolling. 18 different content areas provide a variety of display options and create an aesthetically pleasing look.
What’s more, the new website also offers a convenient feature for pharmacies that have an account with Adler Pharma. They now have the possibility to place their orders online. Gone are the days when order forms had to be filled in by hand and then sent by fax!
More facts and figures
The number of prospective customers for Adler Pharma is huge. To exploit this potential, language accessibility plays an important role. Users from Austria and Germany are already surfing the new website, and Swiss users can soon look forward to content in all three national languages. Information on the website will then be available in German, Italian and French.
Adler Pharma feat. elements – The show goes on
A match made in heaven. After just one year, both Adler Pharma and elements decided: We want to continue working together! What exactly the partnership will hold in store in the future is still to be seen. But one thing is certain: It’s going to be exciting!
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