PALFINGER is renowned for providing the world's most innovative, reliable and economical crane solutions, which are required to operate in different and versatile ways. Requirements that also apply to the relaunch of their international website. Setting new standards: providing top performance on land, at sea as well as online - PALFINGER is perfectly prepared for the digital transformation.
INTUITIVE. EASY. FLEXIBLE.
The sophisticated, complex technological strategy opens new doors and creates a flexible and simple data playground for the company.
Thousands of products with complex dependencies can easily be aggregated, maintained and distributed; and the extension of up to 23 language trees can be easily implemented. In addition, a multi-client system enables the easy implementation of future follow-up projects, such as Palfinger Marine.
The path for digitalization has been paved with the relaunch.
KEY DATA & COMPONENTS
- responsive design
- dealer & service search
- extensive job portal
- 70 product page templates
- control of 23 speech trees
- multilingual & multi-channel capable CMS
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