With "DON'T BE AFRAID, BETTER BE A PIMCONAUT" chosen as the new Pimcore slogan, we set out to develop an entire new brand design. Brand education was identified as the core component of the redesign. The redesign encompassed everything from the logo, the corporate design, the new website, promotional items to a unique animated film. All created entirely inhouse by elements!
Fundamental to the new branding was an online survey, coupled with a comprehensive market and competitor analysis. The colour, CI and logo were all designed to highlight the uniqueness and individuality of the brand.
A new claim "Own the Digital World" brings the USP of the international software company to the fore. Pimcore is the ONLY integrated IT framework in the world that combines PIM/MDM, CMS, DAM and eCommerce functionalities in a single product.
Pimcore was both conceptualised and developed to be a "Digital Transformation Enabler." A brand with this approach needed to create a concept illustrating this key fact. It was also essential, to give potential customers the opportunity to discover the immense potential offered by a digital transformation process.
The message is clear - the digital transformation that every business needs to face is easier and faster to implement using Pimcore.
READY TO TAKE OFF!
The new brand from the logo, to the website, the image video, promo item, advertising material and much more.
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