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Born & raised in Austria

Simplon BIKES

Joy of use meets functionality

The challenge

Simplon has made a name for itself as a premium bike manufacturer. Their high-end bikes are the central elements of a true success story.

One of the company’s milestones was the relaunch of their responsive website with a fresh, modern, straight and slightly playful design – combined with outstanding “joy of use”.

With the help of emotive storytelling content, the website perfectly fuses the needs of the target audience with Simplon’s requirements. The web presence successfully reflects Simplon’s innovations and vision and offers holistic, flexible solutions based on the brand’s digitalization strategy.

Following the comprehensive relaunch, the website has continually evolved thanks to ongoing modifications and new developments, turning it into an online hotspot for bike afficionados.


SIMPLON Fahrrad GmbH

Our client since 2018


  • B2B portal
  • SimplonTV
  • online appointment scheduling
  • retailer search
  • newsletter
  • magazine

Bikes in the spotlight

With the help of an elaborate content and navigation strategy, the bikes are presented in a modern and charming way, with well-structured product pages providing a wealth of details.

In addition to the integrated retailer search, users can even book an appointment for customizing their bike at the Experience Center online.

Professional B2B portal

Simplon’s B2B portal is a convenient and powerful tool for retailers. With the help of a special configurator, they can place their annual orders and access news, order overviews and downloads. In 2020, the portal was extended to include a target timeline based on actual retail orders.

Convincing content

The Simplon website sets new standards not only in terms of design and technology, but also in terms of content. The solid teamwork of elements and punkt & komma fuels the ongoing creation of new content that hits the bull’s eye with the bike community. 

Thought-out magazine articles, landing pages and newsletters are all part of the game. What’s more, Simplon has also been providing social media audiences with well-targeted content since the relaunch. Simplon on Facebook and Instagram? We like!

Numbers that speak for themselves

The relaunch of quickly turned out to be a success. In 2020, the website delivered the following amazing results:

  • 70 % more traffic

  • 72 % new users

  • 76 % more sessions

  • 42 % more page requests

e-commerce Outlook

Central data management in Pimcore paves the way for all kinds of future projects. For instance, a B2C online shop for clothing and merchandise is in the planning stage.