Davos Klosters Mountains: 5 mountains, more than 300 kilometres of slopes, over 20 hotels and 2 resorts. For guests this means: a wealth of experiences – from fun on the slopes of five top ski resorts to hiking on four summer mountains. In addition, visitors can go on a variety of high-alpine adventures in the Grisons mountains and visit various events.
Digitally gathering all this "under one umbrella" was one of the primary challenges during the launch of the Davos Klosters Mountains website. What had previously been "scattered" across different platforms on the web was to be innovatively consolidated on the new site. Thus, our mission for the launch of the Davos Klosters Mountains website was to optimally present three brands on one channel.
Our customer: since 2019
Consolidated brand competence
By merging and unifying the three sites of mountainhotels.ch, waldhuus.ch and parsenn-resort.ch, a coherent and consistent information and booking platform was created. On davosklostersmountains.ch, you will find all three cornerstones of Davos Klosters Bergbahnen AG:
- Davos Klosters Mountains
- Mountain Hotels
- the newly created Mountain Resorts umbrella brand
The user-centred design and content with added value present each of the three areas in the perfect light.
Mountains, hotels and experiences – all from a single source
During the launch, the new corporate identity and an optimal user experience were the main focus. Thanks to the various "Perfect for..." pages, it is easy for users to find information based on their personal interests. Transitioning to the booking process happens with ease, too – via interfaces to a booking platform for hotels, resorts, lift tickets and experiences.
In less than a year, the smooth collaboration of nine contact persons has resulted in a site that offers users an attractive total package when it comes to Davos Klosters Mountains.
- 3 areas in one framework
- mountain railway website with information on ski resorts, activities, news, online shop, etc.
- hotel website for more than 20 hotels
- resort website for 2 resorts
- multi-shopping basket for lift tickets and experiences in the mountains
- various interfaces for live information
- B2B section
A look into the future: personalization of the website (Pimcore Experience Services) and marketing automation
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