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Flexible digital framework for the Falkensteiner hotel group.


The Falkensteiner Michaeler Tourism Group is one of the leading regional providers and developers of tourism products and services in Central Europe. Their hotel management division is currently operating 29 hotels, 5 residences, 2 campsites in Austria, Italy, Slovakia, the Czech Republic, Croatia and Serbia.

The company generates a managed turnover of EUR 154 million. With more than 4,620 rooms and 1.5 million bed nights a year, it provides several hundreds of thousands of people from around the world with the opportunity to spend their holidays, relax and recuperate in premium four-star, four-star superior and five-star hotels.


FMTG Falkensteiner Michaeler Tourism Group AG


Business Needs

Digital is essential to Falkensteiner. Essential for reaching the right audience at the right time. The main objective of the project was the development of a new digital experience, powered by a personalized and multi-lingual travel web portal for more than 30 hotels.

  • Presentation of hotels & residences with a rich user experience
  • Multi-portal capability for over 30 hotels and residences
  • User-friendly and multi-device compatible UX and UI
  • Centralized and consolidated digital asset management to manage the internal and external multimedia assets
  • Seamless API integration of the 3rd party booking software from Sabre/Trust


  • Integrated content and commerce functionalities within Pimcore, utilizing Pimcore’s Enterprise Content Management functionalities

  • Centralized and consolidated platform for all hotels and residences in 11 languages

  • Smart and personalized landing page templates

  • 3rd party booking engine: Seamless integration of Sabre/Trust pricing & availability APIs

  • Intelligent booking request system with intelligent distribution of requests

Digital Marketing

  • Support and handling of multi-lingual campaigns in multiple countries

  • Optimization of existing campaigns including conversion optimization

  • Advanced tracking of properties online and offline

  • Google Case Study