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New online presence thanks to a strategic overall concept

Grächen & St. Niklaus Tourismus & Gewerbe

Go-ahead for the digital transformation

Everything new at Grächen

The Grächen & St. Niklaus Tourismus & Gewerbe association is the marketing and sales organization of the Swiss holiday destination Grächen St. Niklaus. The team works with a lot of commitment on the appearance and offers of the sun-drenched holiday destination. In all their efforts, they always have one clear goal in mind: utmost guest satisfaction.

At the end of 2021, Grächen & St. Niklaus Tourismus & Gewerbe approached elements for the implementation of a new marketing strategy. A new corporate identity, a new corporate design, a completely new brand presence as well as a new website were planned. elements was chosen as an experienced partner for all digital matters, the Zurich-based agency "" took care of the new branding concept.



Our client since: 2021

Annual Multimedia Award - SILBER

Holistic implementation by the agency duo

The implementation schedule for the project was more than tight: Everything had to be wrapped up between September 2022 and March 2023. We are all the more proud and excited to see a well thought-out and visually appealing overall project go “live” at the beginning of April 2023: Concept, design and SEO, as well as a comprehensive tracking concept and the technical implementation with Pimcore all came from our pen.

Our partner agency punkt & komma provided captivating content and web copy as well as diligent content management in German and English. The new eloquent website texts appeal equally to recreation and adventure seekers. A relaxed tone of voice brings a breath of fresh air to the online presence and positions Grächen as a modern player in the tourism industry. A website with needs-oriented content, rich in inspiration and information, as well as a future online magazine were created.

Time for Grächen – and for an optimum user experience

In line with the new brand claim “Small. But mighty.", the destination now presents itself in a completely new light. With the concept idea of creating individual “time dimensions” on the website, each user group is targeted individually and guided through the website via appealing content. 

Mountain Time, Hiking time, Adventure time, Couples time, Parents time, Rookie time or Bro time: The “time dimensions” provide plenty of inspiration for the perfect holiday – user experience at its best!

The most important features at a glance

  • “Your time”: hub for users
  • Event area
  • Restaurant Guide
  • A-Z register
  • Newsletter integration
  • Tour portal
  • Live information on weather, lifts, slopes & webcams
  • Integration of online booking via Tomas
  • Careers & press area

Next Steps

Grächen is at the forefront of innovation and focuses on essential parameters such as technical progress and user-centered optimization. Together with elements, the company is already planning the next steps in the digital transformation of the destination:

  • integrated e-commerce

  • professional integration

  • CRM, MRM & DAM, and much more


Take a look at our other projects or contact our experts directly for a personal consultation!