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Get impressed!


“Trouser couture that spans generations”

Successful brand campaign for premium men’s trousers

The high-quality trousers of HILTL are perfect for men who like to take a stand. Since 1955, the Sulzbach-Rosenheim-based company has been manufacturing premium, authentic men’s fashion. Company owner Fritz Hiltl was never intent on selling the most trousers – he wanted to sell the best. Today, the company still stands for trendy fashion made in Europe.



Our client since: 2021

The challenges of the project

HILTL has always been about top-class products and a clear vision. What the brand lacked so far was a strong brand positioning and a target-group-oriented communication. To bridge this gap in a professional way, HILTL relied on the experts of elements and punkt & komma.

Drawing on the agencies‘ expertise in the fields of content creation and campaign management, HITLT wanted to stand out in the competitive fashion and e-commerce market. The time frame for creating a concept, planning the respective measures and implementing them was limited. During only five months, all project members got together to create a stylish brand campaign.

HILTL trousers embark on a journey …

… more precisely: on a hero’s journey. A tried and tested storytelling strategy was used to address customers in an emotional and powerful way. You might think that the campaign was all about the company’s core product, their trousers. Well, you’re wrong! Instead, it focused on the fashion-conscious men wearing HITLT trousers because of their high quality, functionality and stylishness.

All project goals at a glance
  • image transformation from traditional to emotional and modern

  • increased brand awareness and visibility

  • increased reach and interaction on Instagram and Facebook

  • evoking emotions through storytelling 

  • creation of text and image content for YouTube, Instagram, Facebook and the company website 

Joining forces for an outstanding new media concept

When expertise meets knowledge, you’re bound for success. While the content experts produced text, image and video content, the developers of elements designed a new corporate website. Subsequently, the social media and campaign teams made sure that the high-quality content was distributed in an efficient way.

All brand services for HILTL by elements and punkt & komma at a glance
  • new corporate website: copywriting, design and deployment 

  • production of an image videos, hero videos and social media snippets 

  • photo shoot for special campaign images

  • collaboration with brand ambassadors

  • new feed designs for Facebook and Instagram

  • social media management throughout the campaign

  • accompanying support campaigns including video ads, Google Discovery, Facebook & Instagram ads, social retail, Google Shopping and Google and Bing ads

Moment of truth: That’s how successful the storytelling campaign for HILTL was

When all texts were written, all images and videos were shot, the first posts were online and all ads were published, everyone agreed: This brand campaign was emotive and powerful, turning the spotlight on HILTL’s premium men’s trousers – from the very first touchpoint on Google or social media all the way to the company website. The brand campaign proves how authentic storytelling and an optimized marketing mix can be implemented in a successful way.