With over 270 locations, INTERSPORT is the most important player in sports retail in Austria. The customer experience was clearly the focus when designing the new website. It has to be fast and convenient to find favorite products.
Consolidating data and applications and, therefore, gaining time-to-market was the second focus of this project. With the relaunch, INTERSPORT Austria is setting a decisive digital step: optimized customer experience as well as a central system for all PIM, DAM and eCommerce functionalities.
Aims of the project
- optimization for mobile output channels
- optimized customer experience
- reduced time-to-market
- optimized conversion
- reduced maintainance
- content commerce: integration of content with commerce elements
- responsive web design
- 3-step checkout process
- multi-channel readiness: check and reserve
- wish lists and product comparisons
- interfaces to IBM Silverpop
- Pimcore as central PIM system for workflow-driven product information management
- marketing, price and voucher management
- integration of customer loyalty program
- individual retailer websites
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