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Sport To the people

INTERSPORT Austria

E-commerce solution & content commerce

Introduction

With over 270 locations, INTERSPORT is the most important player in sports retail in Austria. The customer experience was clearly the focus when designing the new website. It should be fast and comfortable to find the favorite products.
 
Consolidating data and applications and therefore gaining time-to-market was the second focus of this project. With the relaunch, INTERSPORT Austria is setting a decisive digital step: optimized customer experience as well as a central system for all PIM, DAM and e-commerce functionalities.

INTERSPORT Austria 

Customer since 2002

www.intersport.at

Targets

  • Optimized for mobile output channels
  • Optimized customer experience
  • reduced time-to-market
  • Conversion optimized
  • Reduced maintainance
  • Content Commerce: Integrating content with commerce elements

Solution

  • Responsive webdesign
  • 3 step checkout process
  • Multi-Channel ready: Check and reserve
  • Wish lists and product comparison
  • Interfaces to IBM Silverpop
  • Pimcore as central PIM system for workflow-driven product information management
  • Marketing, price and voucher management
  • Integration of customer loyalty program
  • Individual dealer websites