Sports To the people

INTERSPORT Austria

eCommerce solution & content commerce

Introduction

With over 270 locations, INTERSPORT is the most important player in sports retail in Austria. The customer experience was clearly the focus when designing the new website. It has to be fast and convenient to find favorite products.

Consolidating data and applications and, therefore, gaining time-to-market was the second focus of this project. With the relaunch, INTERSPORT Austria is setting a decisive digital step: optimized customer experience as well as a central system for all PIM, DAM and eCommerce functionalities.

INTERSPORT Austria

since 2002

www.intersport.at

Aims of the project

optimization for mobile output channels
optimized customer experience
reduced time-to-market
optimized conversion
reduced maintainance
content commerce: integration of content with commerce elements

Solution

responsive web design
3-step checkout process
multi-channel readiness: check and reserve
wish lists and product comparisons
interfaces to IBM Silverpop
Pimcore as central PIM system for workflow-driven product information management
marketing, price and voucher management
integration of customer loyalty program
individual retailer websites