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Walk on art.

Mafi Natural Wood Floors

Consolidated product information management (PIM) and B2B/B2C eCommerce.


Mafi natural wood floors is a synonym for highest quality and exceptional design. And the new B2B/B2C eCommerce portal had to reflect this.
Optimized for any output channel, the new portal impresses the customer with an amazing customer experience and it's an effective B2B/B2C sales tool for all global flagship stores and country representatives that have to present more than 1,000 different product variations.

mafi Naturholzboden GmbH

Portals, eCommerce, Master Data Management

since 2014

Inspire with products and reference cases

It’s not easy to show the real experience of mafi natural wood floors. Within the new B2C portal, products and customer reference cases are linked dynamically to inspire users and to allow them to experience the luxury of mafi floors.

A product finder and a product configurator support visitors in finding the right product variations for their individual needs.

The new portal has won Silver at the Annual Multimedia Award.

Modern magazine style

The new mafi eCommerce portal is no ordinary online shop. It creates a high-class experience for products and references and allows for B2B and B2C ordering.

Master Data Management

All product, sales and marketing information is structured and consolidated from 3rd party systems. This central master data management process feeds all relevant IT systems, such as PIM, CMS, DAM and eCommerce and keeps track of all changes.

Database publishing

All fully-automated database publishing is done based on the consolidated master data. The generated print-ready catalogs are the base for all mafi stores in 50 countries.

  • 17 different price lists
  • 9.000 product variations
  • 5 languages
  • 6 currencies
  • 10 different units