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Walk on art.

Mafi Natural Wood Floors

Consolidated product information management (PIM) and B2B/B2C e-commerce.


Mafi natural wood floors is a synonym for highest quality and exceptional design. The new B2B/B2C e-commerce portal should also reflect this.

Optimized for any output channel the new portal should inspire the customer with a best-in-breed customer experience and should be an effective B2B/B2C sales tool for all global flagship stores and country representatives, that have to present more of 1,000 different product variants.

mafi Naturholzboden GmbH

Portals, E-Commerce, Master Data Management

since 2014

Inspire with products and reference cases

It’s not easy to show the real experience of mafi natural wood floors. Within the new B2C portal, products and customer reference cases are linked dynamically to inspire and to experience the use of mafi floors.

A product finder and a product configurator support the visitors finding the right product variants for their individual needs.

The new portal was arwarded the Annual Multimedia Award in Silber.

Modern magazine style

The new mafi e-commerce portal is no ordinary online shop, it stages a high-class experience for products and references and allows for B2B and B2C ordering.

Master Data Management

All product, sales and marketing information is structured and consolidated from 3rd party systems. This central master data management process powers all relevant IT systems, such as PIM, CMS, DAM and e-commerce and keeps track of all changes.

Database publishing

All full automatic database publishing is done based on the consolidated master data. The generated print-ready catalogs are the base for all mafi stores in 50 countries.

  • 17 different price lists
  • 9.000 product variants
  • 5 languages
  • 6 currencies
  • 10 different units