The challenge
As a manufacturer of modern sportswear, Austrian premium brand Martini Sportswear adds comfort and style to outdoor experiences.
Sportswear that is continually refined and offers a perfect combination of design and performance needs an online presence that lives up to this – with lots of emotion, passion, functionality, performance and a heaping scoop of adventure.
Our focus for the website relaunch was not just on holistic optimization but primarily on the brand’s digital positioning – topped off with a vivid user experience thanks to a modern shop solution.
Simple. Alive.
An essential part of the new concept is the digital corporate design, which is intended to optimally convey the brand character online and at the same time shine a spotlight on two brand worlds.
Always at the center of attention: the user. A clear-cut content and navigation strategy harmoniously blends in with the commerce approach and thus creates added value for the user.
What we’ve implemented:
• fully responsive design
• stylish product grid
• user-oriented web copy
• creation of a magazine page
• customer login
• newsletter setup
• centralized data management
• ERP interface
