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Experiencing the Zugspitze – online and offline

Tyrolean Zugspitz Arena

Clear-cut, well-structured and modern

The challenge

One mountain. Seven villages. And a unique holiday experience. That adds up to quite a bit of content. One of the challenges of the website relaunch for the Tyrolean Zugspitz Arena was to present it in a uniform and well-structured way.

The tourism region has been using Pimcore since 2013. Over the years, various third-party systems were integrated. As a result, the uniform appearance was gradually lost. Over time, the expansion of the menu's content led to a growing loss in clarity. And from a technical standpoint, the website no longer met the latest requirements.

High time for a relaunch! Our client thought so too. The goal: offering users an unparalleled "Zugspitze experience".


Tiroler Zugspitz Arena

Our customer since: 2013

The development continues

Project management, design, destination management integration, content management system, front end, web performance optimization, content marketing: In perfect synergy, elements’ concentrated online competence brought the website of the Tyrolean Zugspitz Arena into the digital here and now.

Among other things, new Pimcore elements were created to ensure a uniform look and feel – even in the case of externally obtained data:

  • a native booking process
  • integration of tours
  • print version of the leisure report

Whether users want to book an accommodation or plan a tour, the result is always the same: a seamless user experience, instead of having to jump to third-party providers. The new user-centered design adds to this as well.

A cutting-edge user experience

Clear-cut, well-structured and modern – nothing more and nothing less. With this goal in mind, both the design team and the content marketing team had relatively free rein in redesigning the website. And they implemented it with great success: Users are guided quickly and easily through the well-conceived menu. They have the opportunity to experience a digital journey through the Tyrolean Zugspitz Arena – with the villages or activities as their starting point.

Trust played an essential role and was certainly one of the keys to success in this project. It took less than a year from the initial idea of implementing a relaunch to going live with the new website of the Tyrolean Zugspitz Arena – including 3 languages, 1,026 documents, 138,630 objects and 67,705 images.

More highlights: 
  • interfaces to feratel (booking), intermaps (data for slopes, huts and facilities), General Solutions (tours) and ZAMG (weather) 

  • new blog section