Content marketing & writing
Relevant content that performs well
Content Marketing must-haves
An equal partnership at the highest level
Since the end of 2021, elements has been regularly supporting us with the writing and implementation of our B2B content. I particularly appreciate the collaborative approach, solution-oriented discussions and excellent English translations – all consistently delivered at the highest level.
Jördis Hille
Senior B2B Communications Manager, komoot
Audits for an improved SEO performance
If your website content isn‘t performing as well as expected on Google, this could have several reasons. Before embarking on a lengthy troubleshooting process, turn to us! As part of an extensive SEO content audit, we’ll check your SEO performance, content, and UX. As a result, you will receive concrete recommendations for action that will help you achieve your business goals.
Enhanced visibility through pillar pages
Did your company have a recent website relaunch during which lots of content was deleted, and now your visibility is at an all-time low? An effective remedy is building relevant content and clustering it on pillar pages. These “content pillars” are also a promising option if you have several content pieces on a certain topic that are currently scattered across different website areas. Would you like to know more about this cost-effective concept?
Landing page optimizations as a conversion boost
For the success of a Google Search campaign, ongoing optimization is crucial. What often gets overlooked is the adjustment of the landing pages linked to the campaign. However, there is tremendous potential there. By implementing a CRO-optimized structure and using well-performing keywords, the content becomes more relevant, and users may convert more quickly.
E-mail marketing as a secret weapon
Targeted e-mails and newsletters are extremely effective customer retention tools. Newsletter automation can be very helpful to reduce workload in the long term and to send out content in an even more targeted manner. Sounds too complex for you? Take advantage of our expertise and let’s make a plan together!
Boost your performance with content monitoring
What happens to content pages and magazine articles after they’re published? You might have an analytics tool that provides you with performance information. In content monitoring, we go one step further: Using a custom reporting process tailored to your website, we check your content for web copy and SEO compliance and present you results and recommendations. The outcome: Your content stays up-to-date and achieves better Google rankings.
Other services from our portfolio
The products listed above represent only a fraction of our services. In addition, we support you in the following areas:
- Content performance analyses – of individual pages and entire websites
- Strategy development for websites, online magazines, newsletters or cross-channel digital marketing
- Copywriting in German and English for all types of content formats
- Content management for all major content management systems and online shops
- Consulting services for storytelling, content commerce, AI, growth marketing, and other areas
Didn’t find the service you are looking for?
Easy-going & reliable
Working with elements, I particularly appreciate their straightforward and reliable approach. For the past year, they have been supporting us with our communication and presenting our brand values.
Bettina Stadelmann
Content Creation Specialist, V-Zug
Some of our clients
Are you ready to take off?
Let’s talk about your project – it’s free of charge and non-binding!