Insights
elements wins silver at the 2023 BCM Award
Our augmented reality feature propels us to the runner-up position at the Best of Content Marketing Award.
elements wins silver at the 2023 Best of Content Marketing Award
Celebrate with us – we won once again! We clinched second place at the 2023 Best of Content Marketing Awards (BCM). In the “B2C | Tourism/Travel/Traffic” category, we proudly snagged the silver medal for our AR filter campaign created for our client, 3 Zinnen Dolomites. This successful project highlights a valuable lesson: Boldly venturing into uncharted digital territory sets you apart from the competition.
Every year, the Best of Content Marketing Award recognizes exceptional achievements in content-driven communication. It shines a spotlight on the crème de la crème of the industry. The panel of approximately 200 judges focuses purely on the content in their evaluation. Only the most exceptional, creative and impactful content marketing efforts receive this recognition.
Key features of the project
A digital revolution within the tourism industry requires skill, strategic thinking, and the courage to embrace innovative approaches. This is precisely what elements did for 3 Zinnen. The integration of augmented reality proved to be a pivotal success factor in the awareness campaign: Users could transport themselves to the Dolomites 24/7 – irrespective of their location – using augmented reality ski goggles.
Through the subtle incorporation of branding and a harmonious blend of paid and organic strategies, the campaign not only met but exceeded all predefined objectives. The result? Remarkable KPIs in brand and account visibility, a virally popular AR filter, and a beyond satisfied client.
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