New website by elements for Adelboden-Lenk
Adelboden-Lenk comprises six ski resorts and over 200 kilometers of slopes, making it one of the top four ski areas in the Swiss Bernese Oberland region. After the website’s relaunch, its diverse offers – which go far beyond just skiing – were to finally be presented online in a befitting manner. With the new web design, elements pressed every button, and the website now shines in new seasonal splendor: All information is clearly presented and quickly and easily accessible for users. Speaking of easy: This also applies to the navigation, which is intuitive and thus maximally user-friendly.
Straight forward: a project without detours
In the course of digitalization, speed is becoming more and more important. During the implementation of the relaunch, elements once again showed that projects can also be successfully completed in a short period of time. Only five months passed between the kick-off meeting and the go-live. This was only possible due to the excellent collaboration of all those involved, both inhouse and externally.
On elements’ side, designers, CMS and frontend developers as well as members of the Web Performance Optimization department worked together. The content experts of the subsidiary agency punkt & komma were on board for the creation of the new navigation concept.
Just in time: go-live for the start of the winter season
Just in time for the start of the ski season, the switches were flipped on December 2, 2021. Instead of the familiar design, website visitors were now greeted with a new look and feel. How well this new website was received became clear after only a short period of time. Visitors, employees and partners – everyone was impressed with the site’s appealing design, which is all about customer experience.
Facts and figures of the new website
Diversity of presentation and maximum accessibility – both factors are fulfilled by the new website:
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All content can be accessed in German, English and French.
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16 different content areas, optionally with a gray or white background, ensure varied display options.
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Data from 2 interfaces converge in the backend and are collected centrally.
New year, new plans
In just one year of cooperation between Adelboden-Lenk and elements, a lot has been achieved. Of course, this initial success is to be continued. A decision has already been made to work on future developments and improvements together.