Based on the product launch of the new adidas x16 series, INTERSPORT launched an accompanying, international performance campaign in 16 different countries and 13 different languages.
The multi-channel campaign was distributed on Google AdWords, Google Display Network, Facebook, Instagram and Twitter, optimized for all devices. For the different countries, branded landing pages were used.
A particular challenge was to make all campaign objectives 100% measurable in real-time.
adidas x16 digital performance campaign
Numbers & results
The different testimonials of the original adidas campaign (including David Alaba) as well as the regional and lingual adaptations of the campaigns resulted in countless campaign sets.
- 37 campaigns including Instagram with more than 650 different ads
- 60% traffic on the landing page
- 80% of the conversions on the landing page
- 45% more clicks than offered could be delivered through optimizations
- In addition, more than 5,000 Page Likes on Facebook (no original campaign target)