Based on the product launch of the new adidas x16 series, INTERSPORT launched an accompanying international performance campaign in 16 different countries and 13 different languages.
The multi-channel campaign was distributed on Google AdWords, Google Display Network, Facebook, Instagram and Twitter - optimized for all devices. For the different countries, branded landing pages were used.
A particular challenge was to make all campaign objectives 100% measurable in real-time.
INTERSPORT International
adidas x16 digital performance campaign
adidas x16 Performance Kampagne
Numbers & results
The different testimonials of the original adidas campaign (including David Alaba) as well as the regional and lingual adaptations of the campaigns resulted in countless campaign sets.
37 campaigns including Instagram with more than 650 different ads
60% increase in traffic on the landing page
80% increase in conversions on the landing page
45% more clicks than offered could be delivered through optimizations
more than 5,000 new page likes on Facebook (no original campaign target)
