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INTERSPORT

adidas x16

Performance campaign in 16 countries.

Challenge

Based on the product launch of the new adidas x16 series, INTERSPORT launched an accompanying, international performance campaign in 16 different countries and 13 different languages.
 
The multi-channel campaign was distributed on Google AdWords, Google Display Network, Facebook, Instagram and Twitter, optimized for all devices. For the different countries, branded landing pages were used.

A particular challenge was to make all campaign objectives 100% measurable in real-time.

INTERSPORT International

adidas x16 digital performance campaign

adidas x16 Performance Kampagne

Numbers & results

The different testimonials of the original adidas campaign (including David Alaba) as well as the regional and lingual adaptations of the campaigns resulted in countless campaign sets.

  • 37 campaigns including Instagram with more than 650 different ads
  • 60% traffic on the landing page
  • 80% of the conversions on the landing page
  • 45% more clicks than offered could be delivered through optimizations
  • In addition, more than 5,000 Page Likes on Facebook (no original campaign target)