Implementation
Bringing an outdated website up to date? Challenge accepted, said the project teams consisting of Design, Content, WPO (Web Performance Optimization) and Frontend.
Within nine months, they created the new online presence of Heimat Österreich.
The primary goal: to present the existing content in a modern and user-friendly way. The following steps were implemented:
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focus on the apartment search as the heart of the website
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transfer of all apartment data from the old system
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overhaul of the navigation to give users a better overview
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appealing design with high usability
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search-engine-optimized web copy and high-quality content
Facts and figures
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1 language
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99 documents
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more than 5,000 assets
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almost 1,000 objects
Tangible results
The first successes were already apparent after a few months. Compared to the same period of the previous year, the bounce rate was reduced by almost 30 percent by June 2021.
At the same time, the average session duration increased by a whopping 25 percent. The number of organic users (+ 23 %) and sessions (+ 29 %) – i.e. traffic via search engines – improved significantly as well.
Conclusion
Thanks to a combination of intelligent design and content with added value ...
... the new Heimat Österreich website is easier to find on Google and other search engines.
... users remain on the site longer, which indicates high content quality and usability.