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Click & Drive

Pappas Gruppe

The future of car trading is digital.

Introduction

We book our holidays on the web, buy books, toys or tools online, why not a car? According to a study, around 30% are ready to buy their next vehicle online.
 
Digital transformation has reached the automotive retail industry. It is about the digitalization and optimization of all processes, from vehicle presentation to purchase and beyond. That’s what Pappas CLICK & DRIVE is all about: Buying your next vehicle online. Visitors can choose from over 400 new and used cars and transporters.

Project

Pappas Holding GmbH
since 2008

www.pappas.at

Umsetzung

  • CLICK & DRIVE: E-commerce for buying cars online. Hundreds of vehicles available
  • Dealer portal for Austria, Hungary and Germany
  • Search agent for getting notifications for new cars
  • Integrated model finder
  • Responsive website, based on user-centered design