Customer centricity
In addition to optimizing the company’s data management, the relaunch also benefitted PRILLINGER’s customers. They now enjoy an improved user experience thanks to a modernized design and the development of an intuitive website navigation. The ultra-fast Elasticsearch completes the range of new functionalities:
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comfortable and fast search for products, product groups, brands and manufacturers
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fault-tolerant
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integrated synonym search
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manufacturer and reference number search
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autocomplete
Individual customer needs were the focus of the relaunch and are still being continuously evaluated. After all, it is the buyers who know best how they want to find which product and which functionalities they expect.
More highlights:
- efficient maintenance of product data with several hundred relationships and attributes
- overview dashboards with parallel workflows for the input and translation of product texts
- automated checkout
- meaningful reporting for future optimization
Key data:
- > 75.000 products
- multiclient system with 10 languages
- online shop system with excellent loading times and high visibility thanks to SEO support during the relaunch process
