The challenge
An outdated website and confusing content – these were the main reasons for the relaunch of Wever & Ducré, a Belgian label for design lighting. For one, it was hard for users to find all the product information they were looking for on the old website. The brand also didn’t have a b2b online shop. Plus, the website needed a new overall design to live up to the products’ sophisticated style as well as to modern user experience needs.
The goal: a new look & feel for the entire website, plus an integrated shop for business clients. The relaunch included optimizing the web design as well as adjusting technical features and content.
The challenges
- straightforward product presentation and filter options
- clear presentation of included accessories
- an elaborate and well-structured design
- complex pricing for b2b customers
Implementation
In order to meet these challenging demands, the experts of Wever Ducré and elements worked closely together. elements accompanied the entire process, keeping everybody in the loop during regular meetings. Both backend and frontend developers gave it their all to make the website shine in new splendor.
After one and a half years of development, the relaunch kicked off with a new CMS frontend. In January 2021, the first shop features were opened for selected test customers. Since November 2021, all Belgian customers can use the online shop.
Wever & Ducré: a sophisticated design for products and the website
The relaunch didn‘t just appeal to online users: elements received a coveted Multimedia Award in the “Website & Microsite” category for the site’s design. One look at the website is enough to see that this award is well-deserved. It’s easy for users to navigate the website and be inspired by the sophisticated, trendy lighting products. All elements of the website are clean and straightforward, grabbing the user’s attention. Thanks to various technical adjustments, the optimized product presentations feature smart filter options and relevant information.
Efforts have paid off, as the relaunch was also well-received by the staff of Wever & Ducré. Thanks to the new structure, user behavior can be tracked faster and more efficiently on the individual pages. For the team at Wever & Ducré this means: less work and more options for long-term web optimization. In short: plenty of benefits!
Key facts:
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Content can be viewed in 3 different languages.
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Around 15,000 product specifications were processed.
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Around 100,000 assets were created in Pimcore.
The journey continues: plans for the future
The collaboration between Wever & Ducré and elements is set to continue. The new STREX track system configurator has gone online, and the team is currently working on the best presentation and administration options for sales items.
Stay tuned for more!
