Goals and objectives
The goal of the relaunch was to give a complete facelift to XAL’s online presence and to improve its functionality for users. The project’s biggest challenge was establishing a stable PIM system and a smooth import process. Great importance was also placed on the detailed specifications of all functions together with XAL. Regarding the website’s design, the objective was to maintain the essence of the previous look & feel while providing significantly simplified user paths. As a result, many aspects of the relaunch were specified in advance, and elements closely adhered to these predefined parameters.
Applied measures and services
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precise technical specifications
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backend integration of functionalities
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efficient product data management in the PIM system
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transfer of complex product logics from previous projects