70 in one go: This could be the motto of the new website of German shoe manufacturer Gabor. The mission: Developing a new strategy to transition from strongly retail-oriented sales to an innovative e-commerce network based on the marketplace principle.
70 Gabor retailers + a digital interface = a comprehensive online shopping experience for customers
The way to get there: a well-conceived concept and a strong content management system for highly complex requirements. The big challenge: the transition from the old to the new e-commerce infrastructure.
The system of choice for the Gabor online shop ended up being Pimcore! New structures and features were designed to expand and optimize the existing e-commerce infrastructure. The perfect "weapon" for this: the open-source solution by Pimcore. It was not only able to optimally fulfil the complex and individual requirements of Gabor but also offers long-term financial advantages.
As part of a 360-degree project with all-round support, a completely new digital "backbone" was created for Gabor in an incredible turnaround time of only eight months. In August 2020, all elements teams brought a completely new design with an expanded product range and fresh content onto the digital track.
With immediate success: The faster website and improved conversion rates ensure both maximum shopping pleasure and the highest level of customer satisfaction.
A smooth transition
In addition to the short lead time, the main challenge was to develop the new system in parallel to the replacement of the previous e-commerce infrastructure. In addition to a smooth transition, the following aspects were particularly important for the fresh start:
high-performance online shop
stable processes and interfaces
steadily increasing, positive customer experience
Other highlights:
completely new UX design
e-commerce infrastructure based on the marketplace principle
70 participating Gabor dealers connected via an interface
joint handling of orders from the online shop
complex data model including order management, returns management, connection to ERP, payment providers, address and risk checks
various personalization and recommendation logics (customer experience framework by Pimcore)
A glimpse into the future:
constant development of the e-commerce sector through ongoing A/B tests
integration of the multilingual corporate website
expansion to include the AT shop client
ongoing and in-depth SEO support
data-driven improvement of the customer experience
planned rollout of the multilingual e-commerce solution in various European countries