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The online shoe experience

Gabor

70 retailers – digitally bundled

The challenge

70 in one go: This could be the motto of the new website of German shoe manufacturer Gabor. The mission: Developing a new strategy to transition from strongly retail-oriented sales to an innovative e-commerce network based on the marketplace principle.

70 Gabor retailers + a digital interface = a comprehensive online shopping experience for customers

The way to get there: a well-conceived concept and a strong content management system for highly complex requirements. The big challenge: the transition from the old to the new e-commerce infrastructure.

Project

Gabor

Our customer since: 2020

www.gabor.de

Room for something new 

The system of choice for the Gabor online shop ended up being Pimcore! New structures and features were designed to expand and optimize the existing e-commerce infrastructure. The perfect "weapon" for this: the open-source solution by Pimcore. It was not only able to optimally fulfil the complex and individual requirements of Gabor but also offers long-term financial advantages. 

As part of a 360-degree project with all-round support, a completely new digital "backbone" was created for Gabor in an incredible turnaround time of only eight months. In August 2020, all elements teams brought a completely new design with an expanded product range and fresh content onto the digital track. 

With immediate success: The faster website and improved conversion rates ensure both maximum shopping pleasure and the highest level of customer satisfaction.

A smooth transition

In addition to the short lead time, the main challenge was to develop the new system in parallel to the replacement of the previous e-commerce infrastructure. In addition to a smooth transition, the following aspects were particularly important for the fresh start:

  • high-performance online shop
  • stable processes and interfaces
  • steadily increasing, positive customer experience

Other highlights:

  • completely new UX design
  • e-commerce infrastructure based on the marketplace principle
  • 70 participating Gabor dealers connected via an interface
  • joint handling of orders from the online shop
  • complex data model including order management, returns management, connection to ERP, payment providers, address and risk checks
  • various personalization and recommendation logics (customer experience framework by Pimcore)

A glimpse into the future:

  • constant development of the e-commerce sector through ongoing A/B tests
  • integration of the multilingual corporate website
  • expansion to include the AT shop client
  • ongoing and in-depth SEO support
  • data-driven improvement of the customer experience
  • planned rollout of the multilingual e-commerce solution in various European countries