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The online shoe experience


70 retailers – digitally bundled

The challenge

70 in one go: This could be the motto of the new website of German shoe manufacturer Gabor. The mission: Developing a new strategy to transition from strongly retail-oriented sales to an innovative e-commerce network based on the marketplace principle.

70 Gabor retailers + a digital interface = a comprehensive online shopping experience for customers

The way to get there: a well-conceived concept and a strong content management system for highly complex requirements. The big challenge: the transition from the old to the new e-commerce infrastructure.



Our customer since: 2020

Room for something new 

The system of choice for the Gabor online shop ended up being Pimcore! New structures and features were designed to expand and optimize the existing e-commerce infrastructure. The perfect "weapon" for this: the open-source solution by Pimcore. It was not only able to optimally fulfil the complex and individual requirements of Gabor but also offers long-term financial advantages. 

As part of a 360-degree project with all-round support, a completely new digital "backbone" was created for Gabor in an incredible turnaround time of only eight months. In August 2020, all elements teams brought a completely new design with an expanded product range and fresh content onto the digital track. 

With immediate success: The faster website and improved conversion rates ensure both maximum shopping pleasure and the highest level of customer satisfaction.

A smooth transition

In addition to the short lead time, the main challenge was to develop the new system in parallel to the replacement of the previous e-commerce infrastructure. In addition to a smooth transition, the following aspects were particularly important for the fresh start:

  • high-performance online shop
  • stable processes and interfaces
  • steadily increasing, positive customer experience

Other highlights:

  • completely new UX design
  • e-commerce infrastructure based on the marketplace principle
  • 70 participating Gabor dealers connected via an interface
  • joint handling of orders from the online shop
  • complex data model including order management, returns management, connection to ERP, payment providers, address and risk checks
  • various personalization and recommendation logics (customer experience framework by Pimcore)

A glimpse into the future:

  • constant development of the e-commerce sector through ongoing A/B tests
  • integration of the multilingual corporate website
  • expansion to include the AT shop client
  • ongoing and in-depth SEO support
  • data-driven improvement of the customer experience
  • planned rollout of the multilingual e-commerce solution in various European countries