A complex task at the start of the project
The project started with quite a challenge: incorporating Alpbachtal, Wildschönau and the “Ski Juwel Alpbachtal Wildschönau” ski area into a universal framework. The objective was to facilitate ways for the three partners to benefit from one another – both through shared content as well as through reciprocal links. This required a well-thought-out approach, especially in terms of SEO performance. To avoid competing for search terms, the content of the respective regions had to be differentiated from one another – keyword: “duplicate content”.
Key steps for the website relaunch
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Website-wide navigation concept
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Improvement of the UX design
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SEO-optimized webcopy in German and English
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Comprehensive tracking concept
Highlights of the project implementation
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Creation of a cutting-edge booking route
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Well-structured and clear press area
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High-performance online presence thanks to consistent SEO-optimized webcopy in German and English by the punkt & komma
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Numerous performance and usability improvements
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Integration of user-oriented widgets (e.g. weather)
Successful collaboration continued
The website relaunch wasn’t the first joint project between elements and TVB Alpbachtal – and it definitely won’t be the last! Every year, elements implements the online winter campaign of Ski Juwel Alpbachtal Wildschönau for Austria and Germany.
And the enduring success of their integrated approach, blending technology, marketing, and ongoing SEO support, is set to continue in the future. Content performance analysis (CPA) will play a key role in both the optimization of existing content and the creation of new, user-oriented content.