Setting digital standards together
elements and TVB Alpbachtal can look back on a successful collaboration in the field of web performance optimization and campaign management. This was also one of the reasons why the trio consisting of TVB Alpbachtal, TVL Wildschönau and the local Bergbahn GmbH & Co KG once again opted for elements as their implementing agency. The focus this time: a comprehensive relaunch, marking the milestone of their tenth anniversary.
A complex task at the start of the project
The project started with quite a challenge: incorporating Alpbachtal, Wildschönau and the “Ski Juwel Alpbachtal Wildschönau” ski area into a universal framework. The objective was to facilitate ways for the three partners to benefit from one another – both through shared content as well as through reciprocal links. This required a well-thought-out approach, especially in terms of SEO performance. To avoid competing for search terms, the content of the respective regions had to be differentiated from one another – keyword: “duplicate content”.
Sophisticated concept with specific focus topics
The objective was clear: to enhance the user experience and establish a central database for all three partners. The respective navigation concepts and design were intentionally aligned to facilitate seamless user navigation across individual pages.
In addition, distinct focus topics were defined for each region to reinforce their individual positioning.
Highlights of the project implementation
Creation of a cutting-edge booking route
Well-structured and clear press area
High-performance online presence thanks to consistent SEO-optimized webcopy in German and English by the punkt & komma
Numerous performance and usability improvements
Integration of user-oriented widgets (e.g. weather)
Successful collaboration continued
The website relaunch wasn’t the first joint project between elements and TVB Alpbachtal – and it definitely won’t be the last! Every year, elements implements the online winter campaign of Ski Juwel Alpbachtal Wildschönau for Austria and Germany.
And the enduring success of their integrated approach, blending technology, marketing, and ongoing SEO support, is set to continue in the future. Content performance analysis (CPA) will play a key role in both the optimization of existing content and the creation of new, user-oriented content.