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Reinventing UX: Digital optimization as the new way to go

Bayerische Zugspitzbahn Bergbahn AG

A relaunch that benefits both customers and staff

New digital splendor for Zugspitze

Garmisch-Partenkirchen-based Bayerische Zugspitzbahn Bergbahn AG manages an impressive 26 cable cars and lifts. They place great importance on faultless maintenance, state-of-the-art technology and the highest comfort. Their main goal: provide visitors with exceptional and unforgettable rides into the mountains.

In 2021, the renowned company decided to take their online presence to a new level, roping in the experienced agency duo of elements and punkt & komma. The results are truly impressive: Thanks to a comprehensive website facelift, the Zugspitze now shines in new splendor as an Alpine online destination.

The road to success: steps & measures

While elements was responsible for the technical setup and performance optimizations to achieve a fast and smooth user experience, punkt & komma provided an innovative content and navigation concept as well as top-of-the-line, high-performance content.


Bayerische Zugspitzbahn Bergbahn AG 

Our client since: 2009

Annual Multimedia Award - SILBER
T.A.I. Werbe Grand Prix
T.A.I. Werbe Grand Prix

Here’s an overview of all provided services:
  • performance optimization (e.g. page speed)

  • optimized system for entering and managing data

  • improved UX and user journey 

  • innovative content and navigation concept

  • SEO-optimized copy in German & English

Optimized UX as the top priority 

For the Zugspitze project, it was clear that user experience was a top priority – for guests as well as for employees. The new responsive easy-edit mode facilitates data management and fosters seamless corporate procedures. On site as well as online, guest information systems provide bespoke content – a successful combination of inspiration and information. Features such as webcams, a news ticker, an e-ticket shop and an information portal tailored to the hosts of the region strengthened the website’s position as a go-to location for top-class Alpine experiences. A separate MICE area offers additional services for business travelers.

Implemented highlights

  • news ticker with the latest information

  • guest information system with facts about the resort

  • responsive easy-edit mode for entering and managing data

  • convenient online purchase of vouchers and tickets

Inspiring content 

Of course, the optimized, technical structure also needed to be filled with top-class, high-performance content. punkt & komma was responsible for this part of the project, developing a thought-out navigation concept with lots of new content.

The website provides comprehensive inspiration on the mountain worlds of Zugspitze, Garmisch-Classic and Panoramaberg Wank. Users can find in-depth information on various topics, ranging from restaurants and incentives, seminars and events (including a separate MICE area) to lifts and cable cars (including tickets), directions, weather, webcams and more. The focus is always on the guests and their needs. A news ticker keeps users up to date on the latest information. Plus, a comprehensive guest information system with info screens supports guests on site.

What are the next steps?

Bayerische Zugspitzbahn Bergbahn AG continues to rely on the expertise of elements: In a continuous process, the performance and usability of the online-portal as well as the easy-edit mode (EEM) in the backend, where live data can be modified in real time, will be further optimized. This makes the web presence of Zugspitze an impressive example of a perfect UX for internal as well as external users.

Since its facelift in 2022, the website has been sporting an entirely new look. The project was implemented by the agency duo elements and punkt & komma. gemeinsam realisiert. elements was responsible for the technical setup, optimizing the site’s page speed and performance. On top of that, punkt & komma provided a comprehensive content and navigation concept with lots of new content.

Do you like the project?

Take a look at our other projects or contact our experts directly for a personal consultation!