Website highlights
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data-driven, CRO-optimized web design & booking process
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cross-website content commerce concept
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clear presentation of ticket options with configuration and insurance options
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integration of dynamic ticket pricing with a special focus on transparency
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multi-shopping cart feature for a large selection of tickets, merch and more
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B2C & B2B store
About Zermatt Bergbahnen AG
Sunny Zermatt is located in Switzerland, right at the base of the majestic Matterhorn. As a popular holiday destination, it boasts a unique blend of stunning peaks, breathtaking natural attractions, state-of-the-art infrastructure, and diverse activities all year round. It goes without saying that this rich variety just calls for online exposure to guests from around the world. That’s why elements and Zermatt Bergbahnen AG have been teaming up since 2013, focusing on a strategy that’s deeply rooted in data.
No doubt: Data-driven design is the key to better UX!
Moving away from intuition towards targeted, strategic action, Zermatt Bergbahnen AG had a clear directive: Any optimizations to their website had to be data-driven. Their aim was to create a site that is not only fast and user-centric but also integrates the web store seamlessly with its content, making it both easy to navigate and visually appealing.
The outcome is nothing short of remarkable: The improvements to the online store had a dramatic effect, with a booking increase of +23 percent during the last winter season (from 1 November 2023 to 9 March 2024).
A web store that offers total transparency
In Zermatt’s new online store, it’s easy to get an overview of all the various ticket options. And with the dynamic pricing model, prices have now become fully transparent. A calendar view displays how prices evolve based on factors like capacity, season, and more – a premium service for early bookers.
The ticket you want with just a few clicks
After choosing a ticket, customers can configure it based on their personal preferences, including selecting convenient add-ons and insurance. Registered users can also save details of fellow travelers and existing keycards in their online accounts, streamlining the booking process. This frees up time for inspiration – and, of course, anticipation!
Speaking of customer accounts: Personal data can be reviewed at any time in a dedicated section, and an overview of the order history makes future booking processes even easier.
Multi-cart convenience
The online store offers an impressively wide range of products, which made it essential to incorporate a convenient multi-shopping cart feature. Tickets, merch, and more are neatly categorized in the cart, allowing users to easily keep track of their potential purchases.
A well-coordinated team, ready to take optimization to the next level
elements has been a steadfast partner to Zermatt Bergbahnen AG since 2013, and this collaboration is far from over. The focus remains on enhancing the conversion rate through ongoing improvements to both the website and web store. Let’s see where relentless innovation will take us next!